Thursday, March 27, 2025

Ich bin eins mit der Natur and Coffee

Spiffy-looking mobile shop for ZUS Coffee at Seremban Southbound R&R

I've been an admirer of ZUS COFFEE brand from quoting them as a case study for my reflective essay on Corporate Innovation & Entrepreneurship subject under my Online Distance Learning MBA program and always looking out for the nearest outlet whenever I am in Johor, Selangor, KL or any other states in Peninsular Malaysia in order to complete the written assignments for the subjects under my MBA program whilst I sustain my momentum with a cup or cup(s) of Americano. It is after all, one of Malaysia's homegrown brand of coffee shop outlets, expanding beyond their outlets to selling off-the-shelf beverages in Familymart chains, supermarkets and hypermarkets competing with the likes of established brands such as Starbucks. One of the strategic marketing collaboration ZUS Coffee did was with Niko Neko on their Matcha Macam campaign back in June 2024 which you can read about HERE. Their marketing video featured a cat licking the screen of the poster featuring the Matcha-flavoured drinks such as their latte series which can be viewed HEREWhat goes well with coffee? Pastries & puffs, of which I am reminded of a lovely cafe along Old Klang Road called Le Pont which is also a bakery. Love their cream puffs which contain both strawberry and chocolate fillings. I use to buy these for my niece and nephew. Le Pont Patisserie website can be viewed HERE      

Cream Puffs at Le Pont with KKs
Further up north along the borders of Selangor (Hulu Selangor) and Perak (Tanjung Malim), rivers flow with crystal clear waters where one can peer into the bottom filled with sand, pebbles, stones, rocks and leaf litter. The first spot where I encountered such a clean flowing river was in Tanjung Malim, Perak. Alexandra Vasiliu (Romanian writer) wrote a book entitled "Blooming: Poems on Love, Self-Discovery and Femininity" which included a poem about the river as part of   as below:-
My heart is a river.
Come closer,
dive into my waters,
and quench your thirst.
I am giving you all my love
According to the Germans Ich bin eins mit der Natur is to be one with nature. More Waldeinsamkeit moments are captured in the next blog.
River flows quietly and serenely which makes me feel likewise
A small wooden plank leads one towards the river

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